The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

World's Largest Blind Taste Test

Agency CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Client Kraft Heinz


Brand Transformation

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



CP+B / Boulder

PR / Marketing

Olson Engage / Chicago

Production Company

Hungry Man / Los Angeles
JSM / New York
The Now Corporation / New York

Media Company

Starcom MediaVest Group / Chicago

Art Director

Tyler Gonerka


Emily Salas

Chief Creative Officer

Ralph Watson

Creative Director

D'Arcy O'Neill


Hank Perlman

Executive Creative Director

Adam Chasnow


Eric Steelberg

Content Strategist

Kaylin Goldstein

Music / Sound

Joel Simon


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