The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Life is electric

Agency DENTSU INC. / Tokyo

Client Panasonic Corporation

Category

Craft / Art Direction - Campaign

Annual ID

OS_CP17074M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

PEN.Inc. / Tokyo
CREATIVE POWER UNIT / Tokyo

Production Company

TYO drive / Tokyo
Caviar / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo
MASKMAN Inc. / Tokyo
ARTISAN Inc. / Tokyo
handsome tracks Inc. / Tokyo
Lehman Ad / Tokyo

Creative Director

Yoshihiro Yagi

Director

Takuya Demura

Illustrator

Blex Bolex

Photographer

Fumihito Katamura

Programmer

Kentaro Otsuka

Sound Designer

Toru Sasaki

User Experience Designer

Daisuke Shimokawa

Agency Producer

Koji Wada
Nahoko Yokoyama
Kyosuke Fujita

Lighting Design

Hiroki Nishigaya

Technical Producer

Keigo Nakanishi

Creative Team

Hajime Yakushiji
Maiko Fujiwara
Natsuko Kida
Shinya Tamura

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