The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade


Craft / Animation - Campaign

Annual ID


2017 Awards

Total Points: 5




TBWA\Chiat\Day / Los Angeles

Production Company

Moonbot / Shreveport
South / Los Angeles

Art Director

Paulo Cruz


Cyrus Coulter

Agency Producer

Brian O'Rourke
Guia Iacomin
Cristina Martinez
Gabriella Nourse
Gabrielle Sirkin
Stephanie Dziczek


Calvin O'Neal Jr.


Wendell Riley
Lampton Enoch
Brandon Oldenburg
Trish Farnsworth-Smith
Scott Ganary
Jeff Martin
Greena Richards

Creative Director

Mark Peters

Executive Creative Director

Renato Fernandez

Chief Creative Officer

Brent Anderson

Content Strategist

Scott MacMaster
Martin Ramos
Abigail Weintraub
Matt Bataclan

Music / Sound

Larry Winter
Chris Pinkston
Josh Reinhardt
Rob Marshall


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