The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Zombie Christmas: The Real-World Trailer

Agency McCann / London + Momentum Worldwide / London

Client Microsoft / Xbox

Category

Innovation in Cross-Platform / Experiential

Annual ID

OS_CP17087M

2017 Awards

Total Points: 5

Merit

Credits

Agency

McCann London / London

Media Company

Carat / London

PR / Marketing

Assembly / London

Production Company

Momentum Worldwide / London
Helix 3D / London
Flux Broadcast / London
Pebble Studios / London
Craft Worldwide / London

Art Director

Jacob Björdal

Writer

Jim Nilsson

Agency Producer

Rob Smith
Sailesh Jani
Tom Oliver
Isobel Thomas
Sophie Grierson
Alice Parker

Director

Sam White

Editor

Francis Harris
Paul Jenkinson

Producer

Clare Prager
Paul Gillespie
Sergio Lopez
Aaron Raybe
Duncan Groves
Chris Cartwright
Ruth Oates

Creative Director

Sanjiv Mistry
Jamie Mietz

Chief Creative Officer

Rob Doubal
Laurence Thomson

Content Strategist

Charlotte Walters

Social Media Manager

Louise Ringrose

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