The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Snickers Live

Agency BBDO / New York + O Positive / New York

Client Mars Chocolate North America - Snickers


Innovation in Cross-Platform / Integrated Branding

Annual ID


2017 Awards

Total Points: 10




BBDO New York / New York

Media Company

Starcom / New York

PR / Marketing

Weber Shandwick / Chicago

Production Company

O Positive / New York

Art Director

Brian Pinkley

Agency Producer

David Rolfe
Amy Wertheimer
Joe Croson
Andrew Nam Chul Osborne
Melissa Chester


Mauro Fiore


Geoff Hounsell
Dan Maloney


Ralph Laucella
Marc Grill
Blake Morrison
Devon Clark
Crissy de Simone
Melissa Lubin
Adam Becht
Samantha Errico
Laura Dopp
Paul Schultz
Gloria Pitagorsky
Alex Fulton
Rochelle Brown
Brack Hightchew
Stuart Robinson
Bennett Leiber

Sound Designer

Andres Velasquez
Andrew Tracy
One Thousand Birds

Executive Creative Director

Peter Kain
Gianfranco Arena

Chief Creative Officer

David Lubars
Greg Hahn


John Adair

Digital Artist / Multimedia

Scott Bravo
Brian Benson

Music / Sound

Keith Reynaud
Adam Elf
John Scrapper Sneider
Aaron Kotler
Loren Silber
Heard City


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