The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Honda. Great Journey.

Agency DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Client HONDA MOTOR CO., LTD.

Category

Branding / Identity System

Annual ID

OS_DE17002G

2017 Awards

Total Points: 25

Gold

Credits

Agency

Dentsu Inc. / Tokyo
Mori Inc. / Tokyo

Design Firm

CREATIVE POWER UNIT / Tokyo
PEN.Inc. / Tokyo
Map Project Office / London

Digital Agency

Ogle Models & Prototypes / London

Production Company

Lehman Ad / Tokyo
TYO drive / Tokyo
Kaibutsu / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo

Art Director

Yoshihiro Yagi

Agency Producer

Misato Tachibana

Producer

Yuta Harasawa

Creative Director

Morihiro Harano

Creative Technologist

Komei Sato
Atsushi Hashimoto

Music / Sound

Satoshi Yoshitake

Product Manager

Kanae Harada

Creative Team

Yusuke Kitani
Shinya Tamura
Ogle Models & Prototypes

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