The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Honda. Great Journey.

Agency Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo

Client Honda Motor Co., Ltd.

Category

Branding / Brand Books / Identity Guidelines

Annual ID

OS_DE17005B

2017 Awards

Total Points: 10

Bronze

Credits

Agency

Mori Inc. / Tokyo
Dentsu Inc. / Tokyo

Design Firm

PEN. Inc. / Tokyo
Map Project Office / London
Ogle Models & Prototypes / UK
Universal Design Studio / London

Production Company

CREATIVE POWER UNIT / Tokyo
TYO drive / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo

Art Director

Yoshihiro Yagi

Agency Producer

Misato Tachibana

Producer

Yuta Harasawa

Creative Director

Morihiro Harano

Product Manager

Kanae Harada

Creative Team

Shinya Tamura
Ogle Models & Prototypes

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