The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

vitaminwater Brand Reimagination

Agency COLLINS / New York

Client vitaminwater


Branding / Rebranding

Annual ID


2017 Awards

Total Points: 5



Design Firm

COLLINS / New York

Chief Creative Officer

Leland Maschmeyer
Brian Collins

Creative Technologist

Nicky Tesla

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