The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design


Agency McCann / Melbourne

Client YMCA


Branding / Brand Installations

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



McCann / Melbourne

Production Company

Treehouse Studios / Melbourne

Chief Creative Officer

Pat Baron

Chief Digital Officer

Tony Prysten

Executive Creative Director

Matt Lawson


Afrim Memed

Social Media Manager

Chris Baker

Agency Producer

Victoria Conners

Music / Sound

Caity Moloney
Nat Pavlovic

Technical Producer

Joe Guario


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