The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Biggans Böcklingpastej—a smoked herring fish paste

Agency Bedow / Stockholm

Client Biggans


Packaging / Mass-market

Annual ID


2017 Awards

Total Points: 5



Design Firm

Bedow / Stockholm

Creative Director

Perniclas Bedow


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