The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

A rice package in koi shape.

Agency Wain / Beijing

Client Suyuan Food Group


Packaging / Specialty

Annual ID


2017 Awards

Total Points: 5



Design Firm

Wain / Beijing

Art Director

Zhang Xiaowei
Xu Jing

Chief Creative Officer

Zhang Xiaowei

Creative Director

Zhang Xiaowei

Content Strategist

Jiang Tingting


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