The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Originals

Agency TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

Client McDonald's

Category

Immersive / Environmental / Indoor Spaces

Annual ID

OS_DE17224M

2017 Awards

Total Points: 5

Merit

Credits

Agency

TBWA\Paris / Boulogne-Billancourt
TBWA\Brussels / Brussels

Production Company

TBWA\Else / Boulogne-Billancourt

Art Director

Michael Mikiels

Creative Director

Jean-Fran├žois Goize

Executive Creative Director

Benjamin Marchal
Faustin Claverie

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