The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Honda. Great Journey.

Agency Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK

Client Honda Motor Co., Ltd.


Craft / Printing & Paper Craft - Single or Series

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



Mori Inc. / Tokyo
Dentsu Inc. / Tokyo

Design Firm

Map Project Office / London
Ogle Models & Prototypes / UK
Universal Design Studio / London

Production Company

TYO drive / Tokyo

Art Director

Yoshihiro Yagi

Creative Director

Morihiro Harano


Yuta Harasawa

Agency Producer

Misato Tachibana

Creative Team

Ogle Models & Prototypes

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