The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Target Creates First Ever Live Music Video with Gwen Stefani

Agency Deutsch / Los Angeles + Wondros / Los Angeles

Client Target


Broadcast / Short Form - Single

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Deutsch / Los Angeles

PR / Marketing

Rogers & Cowan / West Hollywood

Production Company

Wondros / Los Angeles

Media Company

360i / Chicago
Haworth Marketing + Media / Minneapolis

Art Director

Brynn Malek

Chief Creative Officer

Pete Favat

Creative Director

Chris MacNeil


Sophie Muller

Executive Creative Director

Karen Costello

Agency Producer

Vic Palumbo
Mary Ellen Duggan
Tessa Banks
Geoff Tarr
Bob Guerrero

Content Strategist

Susie Lyons
Zach Gallagher
Caitlin Daley
Carly Starratt

Music / Sound

Dave Rocco


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