The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Agency Intel / Santa Clara + Official Productions / Los Angeles

Client Intel

Category

Broadcast / Short Form - Single

Annual ID

OS_BE17041M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Intel / Santa Clara

Production Company

Official Productions / Los Angeles

Chief Creative Officer

Teresa Herd

Chief Marketing Officer

Steve Fund

Cinematographer

Nic Mclean

Creative Director

Katie McCarthy

Director

Mark Rinehart

Photographer

Joseph Mayo

Producer

Anthony Baldino

Social Media Manager

Sean Cahill

Agency Producer

Amanda Marvel
Amy Krieg
Thomas Green

Content Strategist

Penny Baldwin
Ashley Cole

Product Architect

Anil Nanduri
Natalie Cheung
Madeleine Ong

Creative Team

Yogiraj Graham
Tony Joo
Shachar Aylon
Leila Moussaoui
Demian Kendall

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