The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Gefilus - The lick-hiker's guide to inner strength

Agency hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki

Client Valio Oy

Category

Film / Cinema / Non-Fiction / Documentary

Annual ID

OS_BE17052M

2017 Awards

Total Points: 5

Merit

Credits

Agency

hasan & partners Oy / Helsinki
Valio Oy / Helsinki

Media Company

Dagmar / Helsinki

PR / Marketing

The Honey Partnership LLP / Reading

Production Company

Cocoa Mediaproductions / Helsinki

Writer

Jp Siili

Cinematographer

Anton Tevajärvi

Editor

Janne Kilpeläinen

Producer

Pauliina Teirikari

Executive Creative Director

Eka Ruola

Chief Marketing Officer

Elli Siltala
Tuomas Salusjärvi

Digital Artist / Multimedia

Heidi Rautala

Music & Sound

Markku Mäkelä

Product Manager

Jenni Lindell
Pirjo Pellikka

Social Media Manager

Juuso Wäänänen
Sari Oras

Creative Team

Anu Niemonen
Ville Granroth
Jussi Lindholm
Juha Nikkilä
Jonna Ilvonen
Elli Tervo

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