The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Gefilus - The lick-hiker's guide to inner strength

Agency hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki

Client Valio Oy


Film / Cinema / Non-Fiction / Documentary

Annual ID


2017 Awards

Total Points: 5




hasan & partners Oy / Helsinki
Valio Oy / Helsinki

PR / Marketing

The Honey Partnership LLP / Reading

Production Company

Cocoa Mediaproductions / Helsinki

Media Company

Dagmar / Helsinki


Jp Siili

Chief Marketing Officer

Elli Siltala
Tuomas Salusjärvi


Anton Tevajärvi

Executive Creative Director

Eka Ruola

Product Manager

Jenni Lindell
Pirjo Pellikka

Social Media Manager

Juuso Wäänänen
Sari Oras

Digital Artist / Multimedia

Heidi Rautala

Music / Sound

Markku Mäkelä

Creative Team

Anu Niemonen
Ville Granroth
Jussi Lindholm
Juha Nikkilä
Jonna Ilvonen
Elli Tervo


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