The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Audi - The Comeback

Agency SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg

Client Audi


Online / Short Form - Single

Annual ID


2017 Awards

Total Points: 5



Digital Agency

SapientRazorfish / Berlin

Production Company

Stink GmbH / Berlin
Sehsucht Hamburg / Hamburg

Agency Producer

Susanne zu Eicken


Stephan Wever


Martina Lülsdorf
Julian Holland
Isabe Kast

Creative Director

Felix Stock

Chief Creative Officer

Preethi Mariappan

Creative Team

Anna Dressler
Fay Kornmeier
Felix Stock


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