The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Unimpossible FIlms

Agency BBDO / New York

Client GE


Online / Short Form - Campaign

Annual ID


2017 Awards

Total Points: 5




BBDO / New York

Production Company

Bullitt / Los Angeles


Peter Murphy

Chief Creative Officer

David Lubars
Greg Hahn


Diego Contreras

Executive Creative Director

Michael Aimette

Agency Producer

David Rolfe
George Sholley
Jack Patrick
Rani Vaz

Digital Artist / Multimedia

Sofie Friis Borup
Andy Rafael Barrios
Michael Vaglienty
Urs Furrer
Michael Plescia
Brendan Crockett

Music / Sound

Barking Owl
Michael Marinelli
Sonic Union
Patrick Sullivan


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