The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment


Agency Ogilvy / New York

Client Qualcomm Snapdragon


Online / Long Form - Single

Annual ID


2017 Awards

Total Points: 75

Best of Branded Entertainment



Ogilvy New York / New York

Media Company

Neo@Ogilvy / New York / Beijing

PR / Marketing

Di Gennaro / New York
Burson Marsteller / Beijing

Production Company

Anonymous Content / Culver City
Pulse Music / New York
H&O Productions / New York
April Harvest Productions / Shanghai
Arcade Edit / Santa Monica
Timber / Santa Monica

Agency Producer

Matt Bonin
Nicole Severi
Sebastin Aresco


Armando Bo


Paul Martinez


Steve Golin
Eric Stern
Vincenzo Landay
Kristen Thon Webb
Lauren Loftus

Chief Creative Officer

Teddy Lynn


Danny Bensi
Saunder Jurriaans

Content Strategist

Kim Kozma
Sarah Greenfield
Alice Wei
Michael Bruckstein
Mandana Mellano
Allison Karr
Wynn Kong
Weiwei Yu
Samantha Sutantio
Ryan Kelly
Amy Fraze
Melissa Gorris

Music / Sound

Karl Westman

Product Manager

Mark Himmelsbach
Adam Puchalsky
Lee Sheng
Brian Lee
Alex Andrial
Vanessa Luo
Zora Liao
Faith Stonner
Zoey Dong


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