The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Agency Conaco / Los Angeles + Turner / Atlanta

Client Universal Pictures


Online / Long Form - Single

Annual ID


2017 Awards

Total Points: 25

Gold Pencil


PR / Marketing

Universal Pictures / Los Angeles

Production Company

Conaco / Los Angeles

Media Company

Turner / Atlanta
Maxus / New York

Executive Creative Director

Jeff Ross
Conan O'Brien
Dan Reiss
Jenn Cohen

Product Manager

Tanesha Fields

Agency Producer

Mike Sweeney
Matt O'Brien
Jason Chillemi

Creative Team

Annah Zafrani


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