The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Snickers Live Super Bowl Extension

Agency BBDO / New York + O Positive / New York

Client Mars Chocolate North America - Snickers


Online / Live Webcast

Annual ID


2017 Awards

Total Points: 5




BBDO / New York

Digital Agency

Facebook Creative Shop / Menlo Park
Fanscape / Marina Del Ray

PR / Marketing

Weber Shandwick / Chicago

Production Company

O Positive / New York

Media Company

Starcom / New York

Art Director

Brian Pinkley

Chief Creative Officer

David Lubars
Greg Hahn

Creative Director

Scott Mahoney
Dan Oliva

Executive Creative Director

Gianfranco Arena
Peter Kain

Agency Producer

David Rolfe
Amy Wertheimer
Joe Croson
Andrew Osborne
Melissa Chester


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