The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Coldplay - "Up&Up"

Agency PRETTYBIRD / Culver City

Client Coldplay


Music Videos

Annual ID


2017 Awards

Total Points: 15

Silver Pencil


Production Company

PRETTYBIRD / Culver City

Media Company

Parlophone/Warner Brothers Records / London
Gloria FX / Los Angeles
Real Motion / New York

Creative Director

Sam Seager


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