The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Project Germany

Agency HEIMAT / Berlin

Client HORNBACH Baumarkt AG


Experiential / Live Events

Annual ID


2017 Awards

Total Points: 5




HEIMAT / Berlin

Design Firm

Something Fantastic / Berlin

Production Company

Partizan GmbH / Berlin

Art Director

Felix Pfannmüller

Chief Creative Officer

Guido Heffels

Creative Director

Teresa Jung


Rüdiger Nehmzow

Agency Producer

Kerstin Heffels

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