The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Eiffel Tower All Yours

Agency Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

Client HomeAway


Experiential / Live Events

Annual ID


2017 Awards

Total Points: 5




Saatchi & Saatchi France / Paris
Saatchi & Saatchi UK / London

Production Company

Prodigious / PARIS

Media Company

Blue 449 / Paris

Chief Creative Officer

Kate Stanners

Creative Director

Philippe Rachel
Carl Harborg

Content Strategist

Barberine Reyners

Creative Team

Pauline Lejars
Chloé Oxane
Yaniv Abittan
Jacques-Marie André
Nicolas Hamou
Toufik Mahfoufi
Adrien Lo
Alix Calonne
Jessica Xavier-Cochelin
Ousmane Diara
Soraya Laouici
Julien Sterle
Yuki Kawamura
Charles Branco
Stéphane Furrer
Kenjy Bourgeois
Kwet Dupic
Médéric Thoirey
Alex Fortineau
Dorian Le Dastumer
Fouad Hachani


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