The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Bud Light Dive Bar Tour

Agency Wieden+Kennedy / New York + Joint / New York + Livestream / New York

Client Bud Light


Experiential / Live Events

Annual ID


2017 Awards

Total Points: 5




Wieden+Kennedy / New York

Production Company

Joint / New York
Livestream / New York

Art Director

Nathan Wigglesworth


Matt Herman

Creative Director

Stuart Jennings
Gary Van Dzura


Benny Trickett

Executive Creative Director

Karl Lieberman

Social Media Manager

Jessica Breslin

Agency Producer

Brandon Pracht
Alex Scaros
Carina Polini

Content Strategist

Nick Docherty
Brian Ritter

Digital Artist / Multimedia

Dustin Bailey
Zoe Filutowski


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