The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Nike Unlimited Stadium

Agency BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Client Nike


Experiential / Live Events

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



BBH / Singapore
Party / NY
Jack Morton / Singapore

Digital Agency


Production Company

Edge of Light Studios / Makati
Tower of Doom / Makati

Chief Technology Officer

Qanta Shimizu

Creative Director

Aste Gutierrez

Creative Technologist

Zac Ong

Executive Creative Director

Scott McClelland
Masashi Kawamura


Xander Angeles

Product Manager

Mandy Wang
Sachie Aihara

Agency Producer

Samantha Dalton
Lesley Chelvan

Digital Artist / Multimedia

Akane Inada

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