The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Agency Intel / Santa Clara

Client Intel


Experiential / Live Events

Annual ID


2017 Awards

Total Points: 5




Intel / Santa Clara

Chief Creative Officer

Teresa Herd

Chief Marketing Officer

Steve Fund

Creative Director

Katie McCarthy

Product Manager

Matt Kauffman

Content Strategist

Penny Baldwin

Creative Team

Yogiraj Graham
Tony Joo
Leila Moussaoui


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