The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

The Cliché

Agency Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo

Client Heineken


Experiential / Live Events

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Publicis Brasil / Sao Paulo

Production Company

Hungry Man / São Paulo
Efecktor / Sao Paulo
Psycho N'Look / Sao Paulo
Jamute / São Paulo

Art Director

Cícero Souza
Guto Kono

Chief Creative Officer

Hugo Rodrigues – CEO
Bruno Bertelli


Caio Rubini

Executive Creative Director

Kevin Zung


Felipe Meneghel

Social Media Manager

Tiago Martinez

Agency Producer

Tato Bono
Dani Toda

Music / Sound

Jamute Sound Production House


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