The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

The Swedish Number

Agency INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Client Swedish Tourist Association


User-Generated Content

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



INGO / Stockholm

PR / Marketing Agency

Grey PR&Activation / New York
Cohn&Wolfe / Stockholm

Chief Technology Officer

Joachim Ewert

Creative Director

Bjorn Stahl

Information Architect

Tero Marjamäki
Amy Tucker

Content Strategist

Julia Blomquist
Josefin Billström

Creative Team

Magnus Ivansson
Gustav Westman

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