The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

The Viral Experiment

Agency The Woolshed Company / Melbourne

Client The Woolshed Company



Annual ID


2017 Awards

Total Points: 25

Gold Pencil


PR / Marketing Agency

Bold Media / Sydney

Production Company

The Woolshed Company / Melbourne


Dave Christison

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