The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Game Changer

Agency Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Client Under Armour


Innovation in Branded Entertainment

Annual ID


2017 Awards

Total Points: 5




Droga5 / New York

Digital Agency

NBA 2K / San Francisco

PR / Marketing

Under Armour / Baltimore

Media Company

Optimum Sports / New York

Art Director

Evan Schultz

Chief Creative Officer

David Droga
Ted Royer


Toga Cox

Executive Creative Director

Tim Gordon

Creative Team

Ben Bliss
Sally-Ann Dale
Ben Davies
David Cardinali
Isabella Lebovitz
Niklas Lindstrom
Rob Lugo
Rob Trostle
Alyssa Dolman
Michelle Leedy
Peter Gibson
John Ciambriello
Jonny Bauer
Harry Roman
Candice Chen
Newman Granger
Hillary Heath
Julian Cheevers
Bola Adekoya
Scott Bubis
Courtney Kosup
Connor Hall


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