The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Game Changer
Agency Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Category
Innovation in Branded Entertainment
Annual ID
OS_BE17129M
2017 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 / New York
Digital Agency
NBA 2K / San Francisco
PR / Marketing Agency
Under Armour / Baltimore
Media Company
Optimum Sports / New York
Art Director
Evan Schultz
Chief Creative Officer
David Droga
Ted Royer
Designer
Toga Cox
Executive Creative Director
Tim Gordon
Creative Team
Ben Bliss
Sally-Ann Dale
Ben Davies
David Cardinali
Isabella Lebovitz
Niklas Lindstrom
Rob Lugo
Rob Trostle
Alyssa Dolman
Michelle Leedy
Peter Gibson
John Ciambriello
Jonny Bauer
Harry Roman
Candice Chen
Newman Granger
Hillary Heath
Julian Cheevers
Bola Adekoya
Scott Bubis
Courtney Kosup
Connor Hall
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