The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Search for Greatness

Agency BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York

Client Sony PlayStation

Category

Innovation in Branded Entertainment

Annual ID

OS_BE17127M

2017 Awards

Total Points: 5

Merit

Credits

Agency

BBH New York / New York

Production Company

Stillking / Prague
The Slaughterhouse at BBH / New York
The Mill / New York
Epoch Films / Los Angeles
Rock Paper Scissors / New York
Hastings Sound / New York

Writer

Alanna Watson

Agency Producer

Kate Morrison
Adam Perloff
Corinne Porter
Lauren Fertitta
LeighAnn Dykes
Rebecca O'Neill

Director

Jan Svenjkar

Editor

Jim Schwartz

Photographer

Petr Dobias

Producer

Meg Volk

Creative Director

Dean Woodhouse
Hugo Bierschenk

Chief Creative Officer

John Patroulis
Ari Weiss

User Experience Designer

Kelly Bignell-Asedo

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