The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

The Cognitive Dress

Agency Ogilvy / New York

Client IBM


Innovation in Branded Entertainment

Annual ID


2017 Awards

Total Points: 5




Ogilvy New York / New York

Media Company

Neo@Ogilvy / New York

Art Director

Dennis Kung

Chief Creative Officer

Steve Simpson

Creative Director

Juliane Hadem

Executive Creative Director

Vicki Azarian

Product Manager

Sean Palmer
Kyle Ross

Sound Designer

Karl Westman

Agency Producer

David Ross
Sarah Pascale

Content Strategist

Eva Augustyn
Nika Gokhman


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