The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

McTrax

Agency TBWA\NEBOKO / Amsterdam

Client McDonald's

Category

Innovation in Branded Entertainment

Annual ID

OS_BE17141M

2017 Awards

Total Points: 5

Merit

Credits

Agency

TBWA\NEBOKO / Amsterdam

Production Company

THIS PAGE / Amsterdam
NOVALIA CAMBRIDGE / Cambridge
EYEHEAR / Utrecht
Vidiboko / Amsterdam
Captcha! / Amsterdam

Designer

Jan Jesse Bakker

Editor

Frits Jan Smit
Wouter Koomen

Producer

Pum Buisman
Tieka Masfar

Creative Director

Yacco Vijn

Chief Creative Officer

Darre van Dijk

Chief Marketing Officer

Patritia Pahladsingh

Chief Technology Officer

Robert Slot
Koert Gaaikema

Composer

Darius Dante

Content Strategist

Maud Verhaak

Creative Technologist

Radha Pleijsant

Lighting Design

Barry Clarke

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