The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

The Lady Gaga + Intel Experience

Agency Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide

Client Intel


Innovation in Branded Entertainment

Annual ID


2017 Awards

Total Points: 5




Intel Agency Inside / Santa Clara

Design Firm

Haus of Gaga / Los Angeles
Studio XO / Los Angeles

PR / Marketing

Zeno Group / Los Angeles

Production Company

PRETTYBIRD / Culver City
Greenlight / Hollywood

Media Company

OMD / Worldwide

Chief Creative Officer

Teresa Herd

Chief Marketing Officer

Steve Fund

Creative Director

Ruth Hogben

Executive Creative Director

Nick Davidge
Lady Gaga

Product Manager

Kari Lemiere
Matt Kauffman

Agency Producer

Tony Joo

Content Strategist

Penny Baldwin
Ashley Cole
Katie Lee
Nancy Demerling
Jaime Le
Jennifer Palais

Creative Team

Yogiraj Graham
Amanda Marvel
Kinnari Desai
Dominic Sandifer
Eric Block
Sybil Hadfield


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