The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Agency Intel / Santa Clara

Client Intel


Innovation in Branded Entertainment

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



Intel / Santa Clara

Chief Creative Officer

Teresa Herd

Chief Marketing Officer

Steve Fund

Creative Director

Katie McCarthy


Joseph Mayo

Social Media Manager

Sean Cahill

Agency Producer

Thomas Green

Content Strategist

Penny Baldwin
Ashley Cole

Product Architect

Anil Nanduri
Natalie Cheung
Madeleine Ong

Creative Team

Yogiraj Graham
Amanda Marvel
Amy Krieg
Tony Joo
Shachar Aylon
Leila Moussaoui
Demian Kendall


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