The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Intellectual Property

Lifesaver Backpack

Agency J. Walter Thompson Colombia / Bogota

Client Casa Luker


Physical Product

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



J. Walter Thompson Colombia / Bogota

Production Company

Juan Sebastian Sanchez / Bogota


Camilo Mateus

Chief Creative Officer

Rodolfo Borrell

Creative Director

Diana Triana
Diego Contreras


Andres Sanmartin

Executive Creative Director

Claudia Murillo
Miguel Andrea Norato


Andrea Hortua

Agency Producer

Maria Medina

Technical Producer

Juan Sebastian Sanchez Jimenez

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