The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Intellectual Property

Buchhandlung Heinrich Hugendubel – „Smartbon“

Agency Interone BBDO / Munich

Client Buchhandlung Heinrich Hugendubel


Integrated Digital & Physical Product

Annual ID


2017 Awards

Total Points: 5




Interone BBDO / Munich

Art Director

Matthias Raggosnig

Creative Director

Christina Rasp
Gregor Myszor

Creative Technologist

Florian Feiler

Executive Creative Director

Shin Oh

Content Strategist

Stephan Tewes

Technical Producer

Marco Schuster


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