The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

Life is electric

Agency DENTSU INC. / Tokyo

Client Panasonic Corporation

Category

Print / Flat & Dimensional

Annual ID

OS_DI17048M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

PEN.Inc. / Tokyo
CREATIVE POWER UNIT / Tokyo

Production Company

Dentsu On Demand Graphic Inc. / Tokyo
Lehman Ad / Tokyo
TYO drive / Tokyo

Creative Director

Yoshihiro Yagi

Illustrator

Blex Bolex

Photographer

Fumihito Katamura

Product Manager

Maiko Fujiwara

Agency Producer

Koji Wada
Kyosuke Fujita
Nahoko Yokoyama

Lighting Design

Hiroki Nishigaya

Creative Team

Hajime Yakushiji
Natsuko Kida
Shinya Tamura

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