The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

Edible Six Pack Rings

Agency We Believers / New York

Client Saltwater Brewery


Ambient / P.O.P. & In-Store - Single

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



We Believers / New York

Design Firm

Entelequia Sustainable Development / Mexico City

Production Company

Cherry Sundae Media / MIAMI
Personal Music / Miami
Moving Forward / Miami

Art Director

Patricio Elfi

Chief Creative Officer

Gustavo Lauria

Chief Design Officer

Marco Vega

Creative Director

Santiago Luna Lupo


Nelson Cabrera


Diego Panich

Executive Creative Director

Patricio Elfi

Agency Producer

Adriana Correa

Music / Sound

Alexis Estiz
Luis Gomez

Product Architect

Koji Joshina

Creative Team

Francisco Garcia


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