The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Hidden Car Crash Wine Label

Agency Leo Burnett / Moscow

Client Uber

Category

Ambient / P.O.P. & In-Store - Single

Annual ID

OS_DI17057M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett Moscow / Moscow

Art Director

Ilya Pryamilov

Writer

Vasiliy Gubin

Illustrator

Andrey Kokorin

Executive Creative Director

Mikhail Kudashkin

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