The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

Whopper Exchange

Agency AKQA / São Paulo

Client Burger King


Ambient / P.O.P. & In-Store - Single

Annual ID


2017 Awards

Total Points: 5




AKQA / Sao Paulo

Production Company

Zohar / Sao Paulo
Autobahn / London
Satelite / Sao Paulo
Estudio Pola / Sao Paulo

Executive Creative Director

Hugo Veiga
Diego Machado

Creative Team

Renato Zandoná
Andrea Souza
Ricardo Honegger
Leticia Hernandez
Claudio Tolentino
Nicole Bonani


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