The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Refugee Collection

Agency Ogilvy & Mather Japan GK / Tokyo

Client Refugees International Japan


Ambient / P.O.P. & In-Store - Campaign

Annual ID


2017 Awards

Total Points: 5




Ogilvy & Mather Japan GK / Tokyo

Production Company

Hogarth & Ogilvy Inc. / Tokyo

Media Company

Neo@Ogilvy KK / Tokyo

Chief Creative Officer

Ajab Samrai

Creative Director

Ajab Samrai
Ricardo Adolfo


Dixon Wong

Executive Creative Director

Ajab Samrai


Akihiko Ohsugi

Agency Producer

Atsuko Keino
Yuichi ASO

Content Strategist

Naoko Ito
Abi Sekimitsu
Shawn Mullins

Creative Team

Rafael Angulo
Jonathan Chekpo
Amelie Scheinert
Jay Nabin Syed
Jiayi Wang
Adel Abouelfetouh


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