The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Rainwater Drinking Fountain

Agency WMcCann / Rio de Janeiro

Client Água Mineral Crystal / Coca-Cola Brasil


Ambient / Billboards & Transit - Single

Annual ID


2017 Awards

Total Points: 5




WMcCann / Rio de Janeiro

Production Company

Trunk Shot / Curitiba
Monster Films / São Paulo
Liquo / São Paulo

Chief Creative Officer

Washington Olivetto

Creative Director

Nicolas Romano
Viviane Pepe

Executive Creative Director

Guime Davidson

Agency Producer

Marcelo Hack
Juliana Lutterbach
Ana Borges
Reginaldo Barbosa

Content Strategist

Rafael Rodrigues

Creative Team

Eric Ribeiro
Deborah Vasques
Mateus Cerqueira
Gabriel Gil
Nicolas Romano


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