The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

Supporters all the way

Agency FRED & FARID / Paris

Client Société Générale


Ambient / Billboards & Transit - Campaign

Annual ID


2017 Awards

Total Points: 5




Fred & Farid / Paris

Chief Creative Officer

Fred Raillard
Farid Mokart

Executive Creative Director

Olivier Lefebvre

Social Media Manager

David Chiche

Creative Team

Julien Pierre Mallet
Etienne Renaux


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