The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

SMS Last Words

Agency Havas Worldwide / Shanghai

Client Global Road Safety Partnership

Category

Ambient / Immersive / Installations

Annual ID

OS_DI17070M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Havas Worldwide Shanghai / Shanghai

Production Company

Shineworks Shanghai / Shanghai

Cinematographer

Pingyi Fang
Suqiang Zhang

Editor

Olive Gan

Producer

Zhenghua Wong
Xuefeng Sun
Net Zhang
Coco Dai

Creative Director

Jack Xuan

Executive Creative Director

Shangyong Yang

Chief Creative Officer

Ben Sun

Creative Team

Jeff Zhang

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