The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing


Agency Leo Burnett Mexico / Mexico City

Client 4Pelagatos


Digital / Websites, Mobile, & Banners

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



Leo Burnett México / Mexico City

PR / Marketing

Powell Communications / New York
Damsky PR / Mexico City

Production Company

LibrePost / Mexico City
SpaceBoy / Mexico City

Art Director

Jorge Marrufo

Chief Creative Officer

Daniel Perez Pallares

Creative Director

Daniel Perez Pallares

Creative Technologist

Daniel Mastretta
Jorge Proaño


Daniel Mastretta


Jorge Proaño

Content Strategist

Jennifer Romero

Creative Team

Léa Buson
Alfonso Moreno


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