The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

Cadbury Pre Joy

Agency Ogilvy & Mather / Johannesburg

Client Mondelez

Category

Digital / Social Media & Viral Marketing

Annual ID

OS_DI17100M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy & Mather Johannesburg / Johannesburg
Gloo@Ogilvy / Johannesburg
Ogilvy & Mather South Africa / Johannesburg

PR / Marketing

Mondelez / Johannesburg

Production Company

Bomb Productions / Johannesburg
(MOI) Ministry of Illusion / Johannesburg

Agency Producer

Simone Bosman

Director

Tebza Malope

Editor

Andrew Traill

Producer

Marc Harrison
Gavin Joubert

Executive Creative Director

Mariana O'Kelly
Matthew Barnes

Chief Creative Officer

Pete Case

Chief Marketing Officer

Hayley van Niekerk

Content Strategist

Greg Pfuhl
Gabi Kuhn-Bernstein

Programmer

Petra Ross

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