The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Breathalyzer Bag

Agency Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Client Tostitos


Craft / Art Direction - Single or Campaign

Annual ID


2017 Awards

Total Points: 5




Goodby Silverstein & Partners / San Francisco

Design Firm

Colorbar / San Francisco

Digital Agency

Laser Custom Design, LLC / Hayward

Production Company

Anonymous Content / Los Angeles
Stitch / Santa Monica
Lime Studios / Santa Monica
Bacon / Santa Monica


Otto Pajunk

Creative Director

Roger Baran
Sam Luchini


Lorenz Ortiz


John X Carey

Agency Producer

Tod Puckett
Hilary Coate
Christina Wells
Severin Sauliere
Noah Dasho

Content Strategist

Ralph Paone
Meredith Vellines

Digital Artist / Multimedia

Jessica Pettigrew

Creative Team

Douglas Huynh
Stephen Cross
Mitch Gardiner
Michael Gossen

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